Understanding the differences between popular, scholarly, and trade sources is crucial for effective research.
Recognizing these distinctions helps select appropriate and credible sources for your research needs.
| Scholarly | Trade | Popular | |
|---|---|---|---|
| Peer Reviewed | Yes | Sometimes | No |
| Purpose | to inform and report on the original research or experimentation | to provide news and information | to entertain, persuade or sell products or services |
| Audience | other researchers and scholars in the field | people in a particular industry or profession | general public |
| Cited Sources | substantial footnotes and/or references | occasionally include brief footnotes and/or references | rarely include references |
| Authors | scholars or researchers in the field | practitioners within the industry | magazine staff, free-lance writers, or the public |
| Language | technical terminology appropriate to the discipline | the jargon of the industry or profession | simple language to meet a minimum education level |
| The reader is assumed to have | a similar scholarly background | background in the field | no prior knowledge |
| Appearance | mostly text, plain format, black and white | mix of text and images, attractive glossy format, lots of color | mix of text and images, attractive glossy format, lots of color |
| Article length | articles are lengthy | brief articles | brief articles |
| Structure | often structured into these sections: abstract, literature review, methodology, results, conclusion, bibliography | no standard structure | no standard structure |
| Advertising | no advertising | advertising aimed at people in the field | advertising aimed at the general public |
| Credibility | Most credible | Middle credibility | Least credible |
| Examples | American Journal of Nursing is a monthly peer-reviewed nursing journal established in 1900. | Nursing Standard is a weekly professional magazine that contains peer-reviewed articles and research, news, and career information for the nursing field. |
Men's Health is the world's largest men's health magazine and covers men's lifestyle topics such as fitness, nutrition, fashion and sexuality. |
Take a look at the other categories and types of sources, or move on to research tools.