The type of business or service that will succeed in any given city or province depends on the area’s demographics and the competition. A first step is to check out the data on population, housing, and income … the type of information which is collected by Statistics Canada and BC Stats.
SimplyAnalytics allows users to develop thematic maps and tables using thousands of demographic, business, and marketing variables.
SimplyAnalytics encourages you to create an account to save your work between searches, but it is not required. To use SimplyAnalytics without creating an account, click "Sign in as a guest" (bottom of landing page). Your work will not be saved. User limit is 5 simultaneous users
Census Canada is the primary source of sociodemographic information on Canadians.
Census data allows you to locate information about small groups of our population. A few options might be:
When looking for information about Victoria, consider whether it is the City of Victoria or the Census Metropolitan Area (CMA) that you should research.
The City of Victoria is considered a census subdivision area as are the other municipalities in our area e.g., Sooke, Saanich, View Royal, etc.
GeoSearch is an interactive mapping app that makes it easy to find geographic areas in Canada for which census data are available. Below is Victoria CMA but as you can see on the left column you can also retrieve Census divisions, subdivisions, etc.
