Research guides: MARK 210: Marketing Research: Research, polls & surveys

Polls & surveys: reports & summaries

Public Opinion Research Reports - Government of Canada
Canadian Opinion Research Archive (CORA)
Some information limited to Ontario universities.
Canadian Opinion Research Archive (CORA)
Insights West Market Research
Market research company with a focus on Western Canada. SEE the Canadian market research company Leger Marketing after November 2021
Leger Marketing
Look under the Publications section for relevant & up-to-date reports
World Values Survey
You can download data files.
World Public Opinion
A consortium of public opinion research centers in 25 countries that represent the majority of the world’s population “[gives] voice to international issues. Discover public opinion by global region or explore topics such as the environment, globalization/trade, security, and human rights.
Pew Research Center
Produces research on issues, attitudes and trends shaping the world including but not limited to: journalism and media; internet, science and technology; global attitudes and trends; and U.S. social and demographic trends. Includes access to downloadable datasets.
The Harris Poll
Focus is on the U.S. but some trends & opinions will cross the border.
From sports to health, politics to the economy, the Harris Poll reflects Americans’ opinions on a wide range of topics.
Nielsen Insights
News, analysis, and market research reports on current trends covering consumer, global, innovation, media and entertainment, mobile, and online topics.

Polls & surveys: raw data

Note: the following sites provide access to raw data. Users will need to use the Data Codebook from a specific survey and specialized Statistical Software to interpret this data.

Research tools & organizations

www.polldaddy.com
There is a very basic free survey tool that is, however worth a look. From the creators of WordPress.

Canadian research companies

Note: the following sites are commercial and may charge you a fee for data.

Angus Reid: Canada
Ipsos Canada
Leger Marketing
POLLARA (public opinion & market research firm)
Environics Research Group
EKOS Research
They provide free access to some of their public domain research.
ResearchCo
A Vancouver based research company - public opinion information about politics, education, lifestyle, and more.

Thanks!

Thanks to Brenda Smith of Thompson Rivers University Library who let me "borrow" some of the contents on this page from one of her library guides.