This library guide is meant to introduce you to some of the library resources that will support you in your studies. The focus is on marketing research techniques, research design, and the process of gathering statistics and interpreting results.

Interested in reading a 2024 report on Social media usage in Canada or a comprehensive overview of consumers worried about climate change in Canada: who they are; what they like; what they think; and how to reach them. 

Then check out Statista for consumer and industry market research.