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MARK 210: Marketing Research

Welcome to MARK 210

This library guide is meant to introduce you to some of the resources the library has that will support you in your studies.The focus is on marketing research techniques, research design, and the process of gathering statistics and interpreting results.


Getting started

Want to know the most popular brands on Facebook in Canada for 2018 or sales in athletic footwear? Then check out Statista for consumer market research - topics covered include the 17 most important consumer markets and a total of 155 product categories as well as the automotive market & digital media.