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BUS 280: Entrepreneurship

Who's your target market? Locate demographics & statistics

The type of business or service that will succeed in any given city or province depends on the area’s demographics and the competition. A first step is to check out the data on population, housing, and income … the type of information which is collected by Statistics Canada and BC Stats.

Census Canada

Census Canada is the primary source of sociodemographic information on Canadians.

Census data allows you to locate information about small groups of our population. A few options might be:

Census search


Find latest data from the 2016 Census

Search type


GeoSearch is an interactive mapping app that makes it easy to find geographic areas in Canada for which census data are available. Below is Victoria CMA but as you can see on the left column you can also retrieve Census divisions, subdivisions, etc.

map of Victoria CMA

Canadian markets