Research guides: SPMA: Sport Management: Sport business & marketing

Sport business

International Sport Business: Current issues, future directions by Hans Westerbeek; Adam Karg
Call Number: GV 716 W45 2022

This work offers a contemporary and forward-looking survey of the global sport industry, introducing the key themes, trends and critical issues that will impact decision-making and strategy in sport business in the coming decade and beyond.
The Sport Business Handbook by Rick Horrow (Editor); Rick Burton (Editor); Myles Schrag (Editor); Mike Krzyzewski (Foreword by)
Call Number: GV 716 S5854 2023

For those fascinated by business dealings in the trillion-dollar global sport industry, this is the anthology you've been waiting for. The Sport Business Handbook: Insights From 100+ Leaders Who Shaped 50 Years of the Industry provides insider perspectives from more than 100 of the biggest names in the sport industry. Plentiful examples and stories, including insiders' views of major sport deals, offer an exclusive behind-the-scenes look at the intricacies of sport business.
Human Resource Management in Sport and Recreation by Packianathan Chelladurai; Amy Chan Hyung Kim
Call Number: GV 713 C5 2023

The authoritative text for current and future practitioners of human resources management in the sport and recreation industries is back in a revised fourth edition. This new edition addresses contemporary issues that organizations face today.

Sport marketing

Market Research Methods in the Sports Industry by Neven Serić; Jasenko Ljubica
Call Number: Online book. Click title for access.
Sponsorship in Marketing: effective partnerships in sports, arts and events by T. Bettina Cornwell
Call Number: HD 59.35 C67 2020
Sports and Entertainment Marketing by Ken Kaser; Dotty B. Oelkers
Call Number: GV 716 K37 2016
Fundamentals of Sport Marketing by Brenda G. Pitts; David K. Stotlar (Editors)
Call Number: GV 716 P575 2013

You will find relevant information under these specific terms:

"sports - management"
"sports sponsorship"
"sports - public relations"
"sports - finance"
"sports - marketing"
"sports - economic aspects"

Alternatively, use "and" to combine keywords with the word "sports" e.g.

sports AND "mass media"
sports AND marketing and women
sports AND advertising
[specific sport or activity] AND (trends OR forecasts)

Suggested sport marketing websites

Fundraising & sponsorship websites:

Sponsorship Marketing Council of Canada
"created to advance the development of best practices and accountability in the field of sponsorship marketing."
Economic Impact Assessment Reports from the Sport Tourism Canada
Sample reports available covering post-event analysis estimating the economic impact arising from hosting a particular sporting event. Membership allows more access.
Community Foundations of Canada
An umbrella group for the Victoria Foundation.
Association of Fundraising Professionals
There is a Vancouver Island chapter.
Legacies Now: Our Programs
LIFT is a not-for-profit organization that evolved from 2010 Legacies Now, where they leveraged the 2010 Olympic and Paralympic Winter Games to create social and economic benefits in communities throughout British Columbia.
Charity Village
A Canadian site that includes how-to articles, volunteer and event listings, educational opportunities, and much more.
Imagine Canada
Has information on grants, funding, etc.

Sport tourism websites:

Sport Tourism Canada
To support Canada’s ability to attract and host premier sport tourism events.
viaSport BC
Support for amateur sport in BC - organizations, funding, coaches, etc.

Sport event planning

Running events: Policies, marketing and impacts by Kostas Alexandris; Vassil Girginov; Jeroen Scheerder
Call Number: GV 713 A48 2023

This is the first book to critically examine the relationship between running events in local, national, and international welfare policy, their marketing and management, and the resulting social impacts ... The book also examines the market for running events, runners' socio-demographic profiles, the main management and marketing approaches and techniques used by organisers, and the socio-economic impacts of running events, such as the effect on people's attitudes and behaviours, organisational planning, city promotion and social interactions. Running events are central to sport at all levels, from grassroots to professional, so this book is essential reading for any student, researcher or practitioner working in sport management, sport development, sport policy, the sociology of sport, or event studies.

We have a very good collection of contemporary materials on fundraising & event planning, courtesy of the Association of Fundraising Professionals, Vancouver Island Chapter. To view this collection search "Association of Fundraising Professionals" in the library catalogue; you will retrieve over 65 records.

Try also using these as subject search terms:

"fund raising" or fundraising
"event planning"
"event marketing"
"public relations"
"social marketing"
"nonprofit organizations"
charities
"proposal writing in business"
"proposal writing for grants"
"volunteer management"