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MARK 365: Consumer Behaviour

This guide presents selected print and electronic resources about consumer behaviour available through the Camosun College Library and open access web sites- find target markets, demographics and more.

Who's your target market? Locate demographics & statistics

The type of business or service that will succeed in any given city or province depends on the area’s demographics and the competition. A first step is to check out the data on population, housing, and income … the type of information which is collected by Statistics Canada and BC Stats.

Guide to Simply Analytics. The number of options and the level of customization you can achieve in Simply Analytics can present a learning curve. There is a useful and quick tutorial built into the log in process of using Simply Analytics. This guide is meant to build on that tutorial by providing a little more detail. 

Consumer Trends