MARK 110: Introduction to Marketing

SWOT analyses for individual companies or industries may provide helpful information or comparison for the SWOT analysis you need to create for your product/assignment.

Here are a few tips to find SWOT analyses in the database Business Source Ultimate:

• Search the company name and the keyword SWOT (*notice the the search boxes are separated by AND)

• Search for a specific industry and even a country with the keyword SWOT