An ACADEMIC POSTER can engage an audience by communicating complex information in a simplified form. It can be used to deliver the main points of a research project quickly and easily at a conference or other event. By paring down content and applying a few visual principles, you can design an attractive academic poster that will grab attention and create interest in your work.
Note that requirements can differ depending on the conference or research discipline (e.g. arts, sciences, etc.).
Header
Introduction
An overview of the methods (if applicable)
Results/discussion (if applicable)
A strong conclusion
A references section
Acknowledgements
A typical academic poster has a three- or four-column layout and is in landscape format, 48" wide x 36" high (121.92 x 91.44 cm).
However, be sure to consult the conference or event requirements to see if there are specific rules for formatting posters.
When creating an academic poster, keep your audience in mind. Will they be other academics, the general public, or a mixture? Can you assume a common understanding of terminology or theory, or will you have to put your ideas into more accessible language?
Tips for writing for a general audience
Everyone is excited about their research and wants to share EVERYTHING about their topic. The goal of a poster, however, is to catch viewers' attention and engage with the main ideas. Editing down to the most essential information organized in a clear sequence can greatly increase the effectiveness of your poster.
General guidelines
Example: Too crowded and lacking organization
This poster is visually crowded, with very little negative space. The amount of text seems overwhelming, and the lack of organization makes the content difficult to follow.
Example: More negative space and better organization
This poster has a good balance of content and negative space. The information is well organized into columns and is easy to follow.
Aim for good contrast between text and background colours to ensure readability. Also, beware that some contrasting colour combinations are easier to read than others(!).
The use of colour requires balance. Too much colour can overpower your poster, and too little can make it visually bland.
General guidelines
Illustrations such as graphs, charts, and images can help explain complex information or data while providing visual breaks between text, keeping readers engaged.
Most graphs, charts and images on the Internet or in books are copyrighted, which means you have to follow the same rules as with other copyrighted materials.
How to give credit for the use of these materials
For example: How To Attribute Creative Commons Photos by Foter, licensed under CC BY SA 3. or Table by Foter / CC BY-SA.
Attribution must include
Please avoid attribution like this: Photo: Creative Commons
Also, please avoid using too many images (think 60% text, 40% graphics as a guideline), and be sure to include only images relevant to the poster content (otherwise, they will distract from it).
If you have any questions or need clarification, please get in touch with a Copyright & Institutional Repository Technician.
Finding Images
Remember to cite any work created by others, including images, even if they are in the public domain. See this guide for information and examples of image citation in three different citation styles.
Below are some suggested websites with searchable images. For each image you use, remember to check for a license stating that the image can be freely used, then cite the image.
Poster Templates
General Tips for Designing Posters
Designing Research Posters for the Sciences
Designing Research Posters for the Humanities and Social Sciences
Creating a Poster in Microsoft Powerpoint
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Content in this guide was developed with permission using the following guides: