Skip to Main Content

MARK 465: B2B Marketing

Situation analysis

Situation analysis

Business environment:

  • Economic outlook - research the local, provincial and federal economic picture.
    • good sources include Statistics Canada, Bank of Canada, BCStats and the Conference Board of Canada (provides economic performance & trends, industry outlooks and more).
    • Check the BC Ministry of Finance page for their take on the current & upcoming economic picture (includes the annual Financial and Economic Review).
    • The latest information on forecasts or trends (both general and specific) will most often be found in a periodical/journal index. See the Find articles tab in this guide
  • Key business & labour laws - provincial information can be obtained through the government business site; labour legislation is available via BCLaws.ca
  • Competition? What other companies or activities are your competition? Yellow Pages, industry associations, relevant retailers are all good options to explore.