Research guides: SPMA: Sport Management: Sport marketing

Sport marketing

Market Research Methods in the Sports Industry by Neven Serić; Jasenko Ljubica
Call Number: Online book. Click title for access.
Sponsorship in Marketing: effective partnerships in sports, arts and events by T. Bettina Cornwell
Call Number: HD 59.35 C67 2020
Sports and Entertainment Marketing by Ken Kaser; Dotty B. Oelkers
Call Number: GV 716 K37 2016
Fundamentals of Sport Marketing by Brenda G. Pitts; David K. Stotlar (Editors)
Call Number: GV 716 P575 2013

You will find relevant information under these specific terms:

"sports - management"
"sports sponsorship"
"sports - public relations"
"sports - finance"
"sports - marketing"
"sports - economic aspects"

Alternatively, use "and" to combine keywords with the word "sports" e.g.

sports AND "mass media"
sports AND marketing and women
sports AND advertising
[specific sport or activity] AND (trends OR forecasts)

Suggested websites

Fundraising & sponsorship websites:

Sponsorship Marketing Council of Canada
"created to advance the development of best practices and accountability in the field of sponsorship marketing."
Economic Impact Assessment Reports from the Canadian Sport Tourism Alliance (CSTA)
Sample reports available covering post-event analysis estimating the economic impact arising from hosting a particular sporting event. Membership allows more access.
Community Foundations of Canada
An umbrella group for the Victoria Foundation.
Association of Fundraising Professionals
There is a Vancouver Island chapter.
Legacies Now: Our Programs
LIFT is a not-for-profit organization that evolved from 2010 Legacies Now, where they leveraged the 2010 Olympic and Paralympic Winter Games to create social and economic benefits in communities throughout British Columbia.
Charity Village
A Canadian site that includes how-to articles, volunteer and event listings, educational opportunities, and much more.
Imagine Canada
Has information on grants, funding, etc.

Sport tourism websites:

Canadian Sport Tourism Alliance
Sport tourism is now the fastest growing segment of the tourism industry. CSTA's mandate is to make Canada a preferred destination for sport events.
viaSport BC
Support for amateur sport in BC - organizations, funding, coaches, etc.

Sport event planning

We have a very good collection of contemporary materials on fundraising & event planning, courtesy of the Association of Fundraising Professionals, Vancouver Island Chapter. To view this collection search "Association of Fundraising Professionals" in the library catalogue; you will retrieve over 65 records.

Try also using these as subject search terms:

"fund raising" or fundraising
"event planning"
"event marketing"
"public relations"
"social marketing"
"nonprofit organizations"
charities
"proposal writing in business"
"proposal writing for grants"
"volunteer management"